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11 Best Ways To Make Money On Snapchat In 2024

Charity Jerop
May 13, 2024
How to Make Money on Snapchat

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11 Best Ways To Make Money On Snapchat

Are you looking for ways to print money off of your snaps? If you are an avid Snapchat user and creator, you probably want to earn money on Snapchat. And the exciting news is that Snapchat can pay you to create content and utilize other ways to monetize your Snapchat content. 

Whether you dream of being the next Snapchat creator millionaire like Evan Alberto or looking to get a share of the $1 million that Snapchat pays out daily to creators, you’re in the right place.

This blog is a guide to excellent and proven ways to make money on Snapchat.

What Is Snapchat?

As an instant messaging and service app, Snapchat enables all its users to communicate through images, videos, messages, etc. The most prominent feature of Snapchat, called Snaps, are images and videos that disappear after they have been viewed. You can access different kinds of filters, lenses, and effects on Snapchat when accessing the camera through it.

Is It Possible To Make Money On Snapchat?

Snap Spotlight is a new feature of Snapchat which provides users the chance to make money directly through the app. Initially, you will not be paid for making content and sharing the same, but once you clear the criteria set by Snapchat, you will be making money by creating and sharing it on Spotlight. There are many other ways to make money through Snapchat, as discussed further.   

Advantages And Disadvantages Of Snapchat For Business


  • Interaction

You can interact with your audience on a personal basis by customizing the messages as per your audience. Your followers could directly message your stories and ads, and thus, you can interact with them.

  • Linking

You can add links in your Snapchat stories itself and thus, get your followers to go to your website or other pages. You can divert your audience’s attention to other content-heavy pages like blogs.

  • Advertisement

You can promote your business through advertisements which aren’t very expensive. You would be required to create an account with Snapchat business. But the advertisement would cost so less and will get you results. 

  • Demography

It is very well known that most of the users of Snapchat are young people. If your business’s target audience is the younger generation, then it might be the most appropriate platform to promote your business. 


  • Length

The length of the advertisement video is only 10 seconds, it might be easy to make them, but reach might be a problem since the length is small and stays only for 24 hours. The target audience might miss it. 

  • Audience

Although Snapchat has a good user base, there are some social media apps like Instagram and YouTube which have a larger audience base than Snapchat. 

  • Analysis

You might find it difficult to navigate through analytics of the ads and content that you have been posting. You might struggle to get their performance reviews since Snapchat’s metrics aren’t as comprehensive as other social media apps. 

  • Sharing

As a promoter of your business, the fact that you couldn’t share your customers’ created content might not sit well. Snapchat doesn’t offer a re-sharing content feature. You can take a screenshot of it and share it.

How To Make Money On Snapchat?

Snapchat is another popular social media app, and it’s growing at a terrific speed. Launched in 2011, Snapchat boasts a record 293 million daily app users, with 75% of the daily active users being the Millenials and Gen Zs.

Unlike other social media apps, Snapchat is an instant messaging app, and anything you create and post on it disappears permanently after a set period. And like Instagram, TikTok, and YouTube, Snapchat offers an excellent opportunity for Snapchatters to make money.

1. Boost Your Sales

One of the ideal ways to generate income on Snapchat is to boost your product or service sales. And this means that you can leverage your Snapchat audience to increase traffic to your physical or online store. If you are a merchant and run an online store like Shopify, you can run ads on Snapchat and drive traffic to your store.

Unlike traditional ads, Snapchat ads are authentic, interactive, and less tacky hence creating more engagement, and ultimately they convert well into sales.

Furthermore, you can use features like Geofilters to reveal the location of your physical store, coffee shop, restaurant, or any other business that you run.

Also, if your target market is Millenials and Gen Zs, Snapchat is your ideal social media to skyrocket your product/service sales and increase your revenue. Link your online store with Snapchat, so it is easy for your Snapchatters to purchase within the app.

2. Affiliate Sales

Affiliate marketing is another practical way to make money on Snapchat. Do you have products that you swear by? Well, get a commission off of the sale the company makes, thanks to your promotion on Snapchat.

You can start as an Amazon affiliate marketer and promote a selection of products on Snapchat. Use your Snaps to show your Snapchat audience the product’s benefits and include your unique affiliate link.

Additionally, you can run Snapchat ads to promote your affiliate products and services. If your Snapchat followers find the product great, they’ll swipe up your link to make a purchase. The best thing about affiliate marketing is promoting as many products/services as possible.

3. Create Sponsored Snaps

Do you consider yourself a Snapchat influencer? If you have a significant presence on Snapchat, you can consider taking on sponsored deals on Snapchat. But what are sponsored snaps? Sponsored snaps are Snapchat content you create to promote a company/brand or products/services.

It would be best to establish a solid presence to make money from sponsored snaps. If you have many Snapchat subscribers, getting brand deals and Snapchat sponsorships can be easy. 

Businesses can reach out to you to create Sponsored stories, filters, or lenses. Alternatively, you can join influencer agencies, where they can link you with brands. Another excellent way to work with brands on Snapchat is to join the creator marketplace.

4. Collaborating

You can collaborate with influencers who have similar niches to yours or who you believe would fit perfectly for your products. You can reach new audiences and hence make more money if you have tangible products to sell or bring to your website.

5. User Generated Content

The audience that is interacting with your work and content might be one of those who gets influenced better by user-generated content rather than the influencer-created content. You can set out customer reviews, videos and pictures, which are helped by the nature of Snapchat, which lends this type of content better. When you have customer-created content, the vibe of your Snapchat changes to more personal or intimate, as old customers will influence potential customers through their experiences.

6. Sell Your Snap Filters And Lenses

Are you excellent at creating Snapchat filters? You can monetize your design creativity and create Snap filters and lenses for sale. You can niche down and focus on themed filters and lenses like weddings, birthdays, anniversaries, or any event you can imagine.

Additionally, businesses and Snapchatters are ready to buy custom-made Snapchat filters and lenses. Create and sell Geofilters on online shops like Etsy

A custom Snapchat filter can sell for anything between three dollars to fifty dollars and more. And it depends on your creativity and uniqueness in creating custom filters. You can use software like Canva or Snapchat tools like Lens Studio to create unique Snapchat filters and lenses.

7. Promoting Accounts

Even if you have a small number of people following you, you could start with promoting other accounts and earn through it. Once you have a considerable number of followers, even if they are not too many, people who work in the same niche as yours might be interested in getting you to promote them. 

8. Snapcash

You can create an online store which is entirely based on Snapchat. Your followers or Snapchat users can buy your products and send you money through Snapcash. If you are into selling digital items like ebooks or software, you could make good use of Snapcash.

9. Earn With Snapchat Spotlight

And here is the best way to get paid by Snapchat — through Snapchat Spotlight. Like Facebook and TikTok, Snapchat focuses on creating income streams for its content creators. Snapchat offers prize money and cash-outs for the best video on Spotlight. 

Snapchat considers various metrics like the engagement rate and views the video receives to get the best snap to reward. Additionally, you can join Snapchat challenges on Spotlight, and you might win the prize money.

How Do You Get Paid From The Spotlight? 

Snapchat rewards you in the form of Snapchat crystals. Once you get a crystal reward, you’ll see a Snapchat notification of the same.

You can cash out your crystals once they are available for cashing out and meet the $100 threshold to withdraw. The transaction process can take up to two weeks before the money reflects in your Snapchat Payout Portal.

10. Offer Snapchat Management Services To Brands

If you’re excellent at navigating and creating viral Snapchat content, why not offer management services to other businesses? Many businesses aim to reach a broader audience on Snapchat. And to accomplish that, they utilize ad campaigns. Running ads on Snapchat can be quite a hustle for a novice Snapchatter. You can offer these Snapchat management services to businesses at a cost. 

The ultimate goal is to make money off of Snapchat. You can package your Snapchat services on a per hour or project basis. Once you successfully help a business run their Snapchat account, they’ll likely refer you to other companies looking for the same services. And with time, you could have dozens of clients to work with on Snapchat.

Furthermore, you can list your Snapchat management services on marketplaces like Fiverr to get more clients.

11. Earn And Cash Out Snap Crystals

Are you a Snap star? You can unlock more revenue through Snap crystals from your fans. Wait, but how do you earn Snap crystals? Snap crystals are virtual Snapchat tokens that your subscribers can purchase and send to you to appreciate your content.

For instance, if you post a Snap story and one of your loyal subscribers likes it, they can Snap you some Crystals through Snapchat story replies. Snapchat gifts represent a specific monetary value. Once you open the gift, your supporter will get a notification. Snapchat gifts are an excellent way for you to engage and build deeper connections with your die-hard subscribers. The more crystals you receive, the more cash you pay out from Snapchat.

To get more gifts, you need to focus on creating content that genuinely delights your Snapchat audience. Be consistent and engage your subscribers through replies and tags. And like the crystals you earn on Spotlight, you can cash out your gifts once the cash equivalent in your Snap Crystal wallet is $100 or more. Again, it can take up to 14 days for the fund to reflect in your cashout portal.

How Many Profile Subscribers Do You Need To Make Money On Snapchat?

You need a threshold of subscribers to join Snapchat’s creator program. A Snapchat creator profile gives you access to excellent Snapchat features and tools to monetize your content. You need at least 100 Snapchat subscribers to be eligible to open a creator account. And, of course, your chances of making more money on Snapchat are high when you have a bigger audience.

How To Increase Followers On Snapchat?

As mentioned, although you would need only 100 subscribers or followers to monetize your Snapchat account, you must increase them. Here are a few tips on how to increase your Snapchat followers.

(i) You can share your Snapchat account or activities on your other social media accounts. This will help in getting more followers from those social media accounts to your Snapchat account.

(ii) If you are interested in getting more interactions from your followers, you could start running some content or quizzes for free prizes or gifts. This will help you to bring in more traffic to your Snapchat account. 

(iii) In order to post something that will bring in more followers, you could look at the trending content when Snapchat shares trending content each week. 

(iv) You could try Snapchat shoutouts. If you know that there are influencers who work in the same niche as yours, you could ask them to give you a Snapchat shoutout. 

(v) You can also try cross-promotion. Which is, you promote someone on your Snapchat and they promote you on theirs. In this way, both of you can get new followers. 

(vi) If you have a business, and that is the reason why you are aiming to get more followers so as to get more customers for your business, you could run Snapchat Ads for the same. The Ads will make sure that your created content reaches your target audience.

What Makes Snapchat A Good Monetization App?

Snapchat can be a good monetization app for several reasons.

Firstly, it has a massive user base, with over 280 million daily active users worldwide, which offers a vast potential audience for content creators to reach. 

Secondly, Snapchat offers various monetization features, such as sponsored posts, premium content, and in-app purchases, that allow users to earn money from their content. 

Thirdly, Snapchat’s ephemeral nature creates a sense of urgency and exclusivity that can increase engagement and incentivize followers to purchase premium content or products. 

Additionally, Snapchat offers various tools and analytics to help content creators track their performance, audience engagement, and earnings.

Overall, Snapchat’s user base, monetization features, and analytics make it a powerful platform for content creators to monetize their content and earn money.

Some Ways To Monetize Snapchat

(1) Sponsored posts: Collaborate with brands or businesses to create sponsored content that promotes their products or services to your audience

(2) Premium content: Offer exclusive or behind-the-scenes content to your followers for a fee. This could include access to private stories, personalized snaps, or exclusive merchandise.

(3) Affiliate marketing: Promote products or services to your followers and earn a commission for every sale that comes from your unique affiliate link.

(4) In-app purchases: Create and sell Snapchat lenses, filters, stickers, or other virtual goods to your followers.

(5) Fan subscriptions: Allow your followers to subscribe to your premium content or services for a recurring fee.

(6) Promote other social media channels: Use Snapchat to promote your other social media channels, such as Instagram, YouTube, or TikTok, and earn money from those platforms.

What Kind Of Content To Produce On Snapchat?

It is important to understand the kind of content that you need to create so as to make sure that your followers are happy to follow you and also to increase your followers. Since the most famous kind of content that makes its way to Snapchat is videos or snaps, you need to know the kind of content you can put in videos if you are beginning and do not have a niche in mind.

  • Educational

You can create educational or informative related content or snaps. And keep in mind that the length of the same can not extend to 60 seconds. Hence, you must be precise with your information. Quick tips or actionable advice might be your calling for it. 

  • Inspirational

You create shorts which show people performing acts like dancing or skateboarding or any other which you believe might inspire people to follow the same. You can provide 60 seconds of yoga asanas or like. 

  • Trend Worthy

You can create memes and something funny to share and entertain. This would allow a greater audience to come to your id. What kind of content might trend or is already getting a lot of attraction could be found on Snapchatter Insights.

  • Pranks

You can also create short videos of pranks. They are not only funny but also can become the next viral sensation if done right. You can get to know which type of pranks you could pull off after small research and knowing your potential.


In all, making money on Snapchat is easier when you have the best strategies in place. Whether you’re a business person or an avid content creator, you can capitalize on your Snapchat audience to create an income stream.

Further, earning money from Snapchat is something that can work only when you have followers in hundreds and thousands. But this is a false conviction. You can start earning with as less as 100 followers or subscribers. You must have faith in the kind of content you are making and be sure about your niche. You must work to help your followers, even if they are few. Your content will get you your milestone.

Hopefully, the above tips on making money on Snapchat can help you be the next millionaire Snap Star!


You can upload the snaps from your camera roll or create one on Snapchat . The snap will stay on spotlight for 60 seconds. The minimum time for a snap to stay visible is 5 seconds.

To become verified on the app, a user must have at least 50,000+ views on their stories. To clarify – You must have 50,000 users or more watch your story all the way through.

Select “Cash Out” when you’re ready to receive your available Crystals in USD! This will start converting all of the Crystals that are currently available to USD and making them available in your Snapchat Payment Gateway. Keep in mind that you must have just enough Crystals readily available to cover at least a $100 USD payment in order to initiate a transaction. Please be aware that after initiating a Cash Out, it normally takes an extra 14 days or longer for money to be transferred to your Snapchat Payment Portal.

Charity is a freelance personal finance writer focusing on Making Money, Saving Money, Budgeting, and Loans here at Penny Calling Penny. If she is not writing about personal finance, you will find her working on her little”.

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